Design Parade – villa Noailles

The villa Noailles publishes books and catalogs to complete the various events it hosts. This year three new books were published in association with the villa.

Chambres à part was published by the villa Noailles and Archibooks. It shows the work of four designers: Florence Doléac, François Azambourg, David Dubois and Bless who have been comissioned to re-design the villa’s guest room. ( graphic design: Frédéric Teschner studio )

© Frédéric Teschner

© Frédéric Teschner

© Frédéric Teschner

To accompany the exhibition Ronan et Erwan Bouroullec, étapes for Design PARADE 03, the two brothers decided to show their work in a new way. Deliberately avoiding a monographic approach, Ronan & Erwan Bouroullec, Objets Dessins Maquettes is an opportunity to wonder through images, technical sketches and fantastical drawings and learn more about these designer’s world with very little text. ( graphic design: Eric et Marie ) in association with Archibooks.

and of course, this year’s Design PARADE 03 catalog ! In association with Archibooks, it contains text and images and all the exhibitions, the work of  the young designers in competition and a look at ” last Hyères “…

and also, co published by Grand Hornu Images and Archibooks :

Following Design PARADE 02’s Pierre Paulin exhibition, Catherine Geel directed the publication of Pierre Paulin designer with the participation of Anne Bony, Barry Berdoll, Andrea Branzi, Nadine Descendre, Claire Leymonerie and Constance Rubini. Co published by Grand Hornu Images and Archibooks. (french and english version)

and also, published by Bernard Chauveau éditeur:

Pierre Charpin’s work at the Manufacture Nationale de Sèvres was documented by Nouvelles formes pour Sèvres.

David Dubois‘ participation in the little villa’s guest rooms project is illustrated in this new book.

Here are a couple pics to give you an idea of what the setting up of the exhibitions was like last year… and what we are about to start again this year !

Pierre Paulin, Superdesigner the first Pierre Paulin retrospective exhibition was displayed in the renovated parts of the villa.

The first Paulin pieces in the Squash room.

The swimming pool with all the polystyrene blocks used for the Paulin display

The first few pieces installed …

Working with Pierre Paulin’s irons and electric razors

The 675 chair being switched around

..and one last look from outside the swimming pool !

and from over the Verrière displaying Pierre Paulin’s work from the 50s and 80s (notice Adrien Rovero on the left checking is e-mails !)

Designing critical design showed the work of three designers:

Fiona Raby and Anthony Dunne displayed their critical design in the oldest part of the Villa

Magalie helping out Fiona (at the back) in the chambre de Madame

Dunne & Raby’s display in the chambre de Madame’s bathroom

Designs for Fragile Personalities in Anxious Times was installed in the chambre de Monsieur

Marti Guixé’s work was shown in the Salon Rose

Stéphane from the villa’s team had a t-shirt matching Guixe’s Urban Post-It !

a look at Guixe’s Food Facility Opening…

… and its poster freshly glued to the wall !

Jurge Bey showed his crate furniture Meubelkist Meubels in the rooms facing the front gardens, the salon de lecture and the salle à manger :

the first crates half unpacked…

and the Tea bag garden still looking liken a pile of bags of garden soil !

Adrien Rovero (DP01 special prize) and his assistant Michel Charlot built their wood structure for the Sottsass at Sèvres exhibit:

The young designers arrived a week before the festival to install their projects :

They were first briefed by Jean-Pierre and Catherine…

… and then started displaying their objects in the salles voûtées in the lower level of the villa ( here Jean-Pierre and Catherine surrounded by Franck Fontana and Sebastian Cordoléani).

Catherine and Jean Pierre taking a look at Jim Rokos‘ project.

But don’t worry: we also know how to relax !

… enjoying the view from the roof-terasse

… the nice weather on the beach

… and the opening’s cocktail party  !

Everybody is working and going in the details .The young designers are preparing the DP03 CONTEST and as well as their display in the villa.

They are also organising with the villa’s team ( Magalie, Jean-Pierre…) the transportation of their work.

And working hard on Seb’s project… some times too hard…

All the exhibitions’ details are almost settled…

In Paris, the catalog is coming to its end and then will go to print !

Last english translation

Last texts to re-read….

In between Portugal, Holland, France, Germany, Italy… the art work is on the road…

and some just arrived this morning…

AND THE CONSTRUCTION BEGAN THIS MORNING…. see you within a few weeks !

We are very honoured to welcome in the Tour des Templiers at 3′ from the villa by feet, the reconstitution of the Superarchitettura exhibition internationally considered as the manifesto of Radical Italian Design, which found its inspiration in the clubbing atmosphere of the Piper in Rome, the Beatles and British pop-art.

The Superachittetura manifesto

In celebration of its 50th anniversary, Poltrovona has decided to recreate the extraordinary space of « Superarchitettura », the creative energy booster of its time, created by the visionary talents of the « wonder children » of Italian design at Archizoom and Superstudio.

Tour des templiers, 3′ by feet under the villa where the exhibition will be shown

Context

Florence after the flash flood.

On December 4, 1966, one month after the flash flood in Florence, Archizoom and Superstudio organized the « Superarchittetura » exhibit at the Jolly 2 Gallery in Pistoia.

The members of both groups produced vividly colored prototypes that were exhibited by « Superarchitettura ». The pieces generated such masterpieces as Superonda and Sofo, and later, two lamps, Passiflora and Gherp, all produced by Poltrovona. They also contributed to a new approach to the art of living and to the “home landscape”

.

Natalini, Branzi and Morozzi in 1966.

Morozzi and the Superonda.

Morozzi and Supersonik.

Archizoom and Superstudio

Both groups are from Florence. Archizoom was created by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morrozzi. Superstudio was created by Adolfo Natalini, Cristiano Toraldo di Francia, Roberto Magris, Piero Frassellini and Alessandro Magris. The actual dates are not specified, but it is fair to say that these groups formalized their production for, during or just after the Pistoia exhibit (a second exhibit, Superarchitettura 2, was organized in the same place in 1967). Andrea Branzi and his teams played with the connection and the onomatopoeic and poetic reference to Archigram (a British group of architects from the early ‘

60s), while Natalini chose the name Superstudio as the logical response to the title of the exhibit and the supporting manifesto.

Superstudio in the 70’s. Archizoom Associati in 66.

THEORICAL PROJECTS :

The Continuous Monuments, 12 Ideals Cities, Arizona Desert / Superstudio’s theorical projects

No-Stop-City, Archizoom’s most famous project, 1969-1972 :

FURNITURE PROJECT

Histogrammes. Superstudio’s project, Cassina, 1967

Gherpe et Passiflora, Lamps, Superstudio, ed.Poltronova, 1967 and 1966

Mies, Superonda, Archizoom, ed.Poltronova, 1968 et 1966

Reconstruction

The coordination and organization of the exhibit were conducted by Centro Studi Poltronova with the support of the philologist and architect Gilberto Corretti (from Archizoom)…

…. buoyed by the enthusiasm and cooperation of the creators and by the formidable talent of the Centro Studi teams.

In their reconstruction of the installation, the teams worked with contemporary pictures and analyzed photogrammetric parameters to reproduce blueprints. They in fact rebuilt the project scale on the basis of such architectural details as the size of the tiles where the objects were placed.

We can now relive the enthusiastic and colorful experience that was so typical of Florence in 1966.

… and in 2007

Supersonik redone…, 2007

Superonda shaped in wood as in 66.

Fisrt paint, 2007

Work on the tunnel, 2007Gilberto Corretti and La Mucc

The Tunnel, 2008

Roberta Meloni, CEO of Poltronova and Bartolini, 2007

Curators : Francesca Balena Arista and Gilberto Corretti (Archizoom) for the Centro Studi Poltronova

CONFERENCE/ In the shade…

.
Friday, July 4 at 7:30 P.M.: Conference with Andrea Branzi, Massimo Morozzi (Archizoom), Adolfo Natalini (Superstudio), Francesca Balena Arista and Roberta Meloni (Poltronova CEO and founder of Centro Studi Poltronova)
–

open to professionals and students only, reservations required on contact@villanoailles-hyeres.com

To start off the Seb Prize competition this year, the eight selected designers met the Seb design studio in Paris, La Défense on the 6th of june 08.

View from the bridge before entering the Seb buildings, June 6, 9:25 AM

The brief began around 9:30 and the brand image policy was explained to the designers by Guillaume Reiner design manager at Seb. But perhaps more interesting for them, the discussion really took place around examples like the fryer without oil or the Delo Lindo lines where ideas and innovations were mixed. All the designers arrived to the conclusion that the project should be more a prospective one than a deeply technical one because of the time they have left which encourages to develop a story and its result in volume.

WHAT PROJECT ARE THEY WORKING ON ?

The topic is to “give a favourite household appliance a new design.”

They have then 10 days to conceive a new product from the choice they made of a little household appliance they have alwaus known. Between June, 20 and July, 1st, the 8 projects are going to be prototyped by Seb. The jury is to award the winner who will receive from Seb 10,000 euros.

Julien Carretero from Eindhoven and Stéphane Barbier Bouvet from Lausanne choose a fan.

Michel Charlot from Lausanne choose a yogurt machine.

Alexandra Gerber form Strasbourg chose a ricecooker.

Constance Guisset from Paris chose a blender.

Maria Jeglinska from Munich chose a hair dryer.

Joachim Jirou Najou from Paris chose an electric juicer.

What did Bruno and Manuel from Lisbon and Eindhoven choose ? (we can’t find the image right now…)

The Seb prize is a unique opportunity given to the designers in competition for Design PARADE to take part in a special project in partnership with the Seb group, world leader for small household equipment.

Here is how it goes:

The designers start by choosing a small electronical equipment that they are familiar with, with which they have been living with for a long time and enjoy… The next step is a meeting with the design studio from Seb. From that time on, the designers have three weeks to conceive and re-design their product working with a designer from Seb. The project is then prototyped and exhibited at the villa for the festival and the jury to discover. The Seb Prize is a 10 000 €

grant.

6th july 07 : The Young designers are discussing with Frederic Beuvry, Seb Head Design Department , Jean-Pierre Blanc and Catherine Geel , general curators of DP, in the villa ’s gardens,the day before their presentation.

Here is a look at some of the last year’s projects

Nacho Carbonell Ivars from Eindhoven won the Seb Prize for DP02. His project was chosen by the jury lead by Hella Jongerius. The idea is an electrical kettle that reacts to the water becoming hot by display on its body the word “Hot, Hot, Hot”. The black model was done by Nacho with a thermoreactive envelop and the white one is the model made by Seb.

check out Nacho’s web site here.

Sylvain Rieu-Piquet from Paris. A quite delicate shape with which Sylvain pays attention to the way we handle such a kettle

This amazing crazy shape comes originally from a fan but was radically changed by Alice Wang from London . It is a polinasator (!!!!) that helps plants to fertilize. Little propelers are hidden in each end of this strange closed ombrella.

check out Alice’s web site here.

Cyril Afsa from Paris worked on the different ways to cook waffles and thinks of a new design for them. The thinner the groove in the mould the more your waffles are cooked. The user is free to choose the quality and level of toasting by changing grids.

Sebastien Cordoléani and Franck Fontana from Barcelona thought of a pocket hairdryer. Its plug and wire are incorporated in the object’s body which revolvs in order to become a handle.

Bénédicte Meynet from Lausanne, worked on a special scale for teenagers with weight problems. The feet of the person on the plateform leave a green footprint if the result is good and a pink one if it doesn’t match the registered average weight.

Nadine Sterk’s kettle, from Eindhoven. A quite refined project with mixed references evocating on one side the ancient chinese teapots and on the other side modern technical devices on its base.

check out Nadine’s web site here.

Jim Rokos from London conceived a toaster that proposes an alternative method to raise toast. Bread is balanced in the toaster on a pivot. As the bread becomes toast, it looses 5g of weight (water content), and the bread tips out.

See for yourself in these videos !

check out Jim’s web site here.

Benjamin Graindorge from Paris, Machin&Machin (Jérôme Garzon et Fred Sionis) from Paris also conceived items: a humidifier that works with special water and a mechanical beater for Benjamin.

Machin&Machin (Jérôme Garzon et Fred Sionis) from Paris.

Benjamin Graindorge from Paris.

Introducing…The Design Parade 03 program thought under the general sign of landscape and designers tales !

Ronan & Erwan Bouroullec / Etapes
The Bouroullec brother’s first big monographic exhibition in France where their design process is shown from inspirations, drawings and poetry to technical implications in huge 3D compositions. More than 200 pieces will be exhibited from drawings, models, development prototypes to finish products…

Superarchittetura 66 Reloaded
A very special event: the reconstitution of the Pistoia exhibition of 1966 with Archizoom and Superstudio. Where history meets current debates. Where italian masters of design show the younger generation what they were making as a statement at their age. When designers decided that design will have to be an independant field !
Archizoom and Superstudio members will be here to tell us the story.

Sèvres, a shape
Introducing Pierre Charpin, a high quality porcelain designer is ordering a shape which will enter the Manufacture Nationale de Sèvres’ historical shapes repertoire. A real design experience that was not done since the 1950s.

Document 5
When modern gardens where first created. A document exhibition facing the Cubist Garden of Gabriel Gevenkian at the villa.

Rooms with a view
The design “very special project” of the Villa that mixes modernity to nowdays times in order to rethink the 4 guest rooms on the roof-terrace of the Villa. By François Azambourg, Bless, Florence Doléac and David Dubois.

And last year’s winners…

Sebastian Cordoléani and Frank Fontana
What have they done during one year ? They were given the opportunity by the Grand Pirx to do a one year project at Sèvres and a workshop at Boisbuchet. What have they done ?