Design Parade – villa Noailles

A few days ago the 9 contestant taking part in Design PARADE’s young designers’ competition gathered for a meeting concerning the Seb Group Design Award. Lead by Frédéric Beuvry, head of design at Seb, it was an opportunity to learn more about this collaboration.

The young designers listening to the brief.

This year’s brief was about drinking filtered coffee. The idea is for each designer to develop a project in association with an in-house designer from Seb, which will advsise him or her on any technical matter.

Frédéric Beuvry addressing the group.

The winner of the Seb Group Design Award will be chosen by the Jury (see here) during the festival and will receive a 10 000 € prize. 

You will be able to view all the projects through a series of sildeshows in the young designer’s exhibition in the Salles Voûtées of the Villa from Friday, July 3rd.