What is the Group Seb Design Award ?
The Seb prize is a unique opportunity given to the designers in competition for Design PARADE to take part in a special project in partnership with the Seb group, world leader for small household equipment.
Here is how it goes:
The designers start by choosing a small electronical equipment that they are familiar with, with which they have been living with for a long time and enjoy… The next step is a meeting with the design studio from Seb. From that time on, the designers have three weeks to conceive and re-design their product working with a designer from Seb. The project is then prototyped and exhibited at the villa for the festival and the jury to discover. The Seb Prize is a 10 000 €
grant.
6th july 07 : The Young designers are discussing with Frederic Beuvry, Seb Head Design Department , Jean-Pierre Blanc and Catherine Geel , general curators of DP, in the villa ’s gardens,the day before their presentation.
Here is a look at some of the last year’s projects
Nacho Carbonell Ivars from Eindhoven won the Seb Prize for DP02. His project was chosen by the jury lead by Hella Jongerius. The idea is an electrical kettle that reacts to the water becoming hot by display on its body the word “Hot, Hot, Hot”. The black model was done by Nacho with a thermoreactive envelop and the white one is the model made by Seb.
check out Nacho’s web site here.
Sylvain Rieu-Piquet from Paris. A quite delicate shape with which Sylvain pays attention to the way we handle such a kettle
This amazing crazy shape comes originally from a fan but was radically changed by Alice Wang from London . It is a polinasator (!!!!) that helps plants to fertilize. Little propelers are hidden in each end of this strange closed ombrella.
check out Alice’s web site here.
Cyril Afsa from Paris worked on the different ways to cook waffles and thinks of a new design for them. The thinner the groove in the mould the more your waffles are cooked. The user is free to choose the quality and level of toasting by changing grids.
Sebastien Cordoléani and Franck Fontana from Barcelona thought of a pocket hairdryer. Its plug and wire are incorporated in the object’s body which revolvs in order to become a handle.
Bénédicte Meynet from Lausanne, worked on a special scale for teenagers with weight problems. The feet of the person on the plateform leave a green footprint if the result is good and a pink one if it doesn’t match the registered average weight.
Nadine Sterk’s kettle, from Eindhoven. A quite refined project with mixed references evocating on one side the ancient chinese teapots and on the other side modern technical devices on its base.
check out Nadine’s web site here.
Jim Rokos from London conceived a toaster that proposes an alternative method to raise toast. Bread is balanced in the toaster on a pivot. As the bread becomes toast, it looses 5g of weight (water content), and the bread tips out.
See for yourself in these videos !
check out Jim’s web site here.
Benjamin Graindorge from Paris, Machin&Machin (Jérôme Garzon et Fred Sionis) from Paris also conceived items: a humidifier that works with special water and a mechanical beater for Benjamin.
Machin&Machin (Jérôme Garzon et Fred Sionis) from Paris.
Benjamin Graindorge from Paris.