The Seb prize this Hyères !
To start off the Seb Prize competition this year, the eight selected designers met the Seb design studio in Paris, La Défense on the 6th of june 08.
View from the bridge before entering the Seb buildings, June 6, 9:25 AM
The brief began around 9:30 and the brand image policy was explained to the designers by Guillaume Reiner design manager at Seb. But perhaps more interesting for them, the discussion really took place around examples like the fryer without oil or the Delo Lindo lines where ideas and innovations were mixed. All the designers arrived to the conclusion that the project should be more a prospective one than a deeply technical one because of the time they have left which encourages to develop a story and its result in volume.
WHAT PROJECT ARE THEY WORKING ON ?
The topic is to “give a favourite household appliance a new design.”
They have then 10 days to conceive a new product from the choice they made of a little household appliance they have alwaus known. Between June, 20 and July, 1st, the 8 projects are going to be prototyped by Seb. The jury is to award the winner who will receive from Seb 10,000 euros.
Julien Carretero from Eindhoven and Stéphane Barbier Bouvet from Lausanne choose a fan.
Michel Charlot from Lausanne choose a yogurt machine.
Alexandra Gerber form Strasbourg chose a ricecooker.
Constance Guisset from Paris chose a blender.
Maria Jeglinska from Munich chose a hair dryer.
Joachim Jirou Najou from Paris chose an electric juicer.
What did Bruno and Manuel from Lisbon and Eindhoven choose ? (we can’t find the image right now…)